25 May, 2010

The Only Thing That Can Stop The iPad Is Apple

Posted by: EDDY YANSEN In: Internet Marketing

Today at TechCrunch Disrupt in New York, we had a panel entitled “Does The iPad Change Everything For News, Or Is It Still All About The Web?” The New York Times’ David Carr moderated the panel which included angel investor Ron Conway, Huffington Post CEO Eric Hippeau, and Bloomberg chief content officer Norm Pearlstine. The common theme? The only thing that can stop the iPad is Apple.

While that may sound confusing (since, of course, Apple makes the iPad), everyone seemed to agree that Apple’s restrictions could end up hurting the device in the long run. Apple is in control right now because they’re the first to market with a killer product, but others will emulate them, reasons Pearlstine. He believes a lot of the content on these type of tablets will eventually be web-based rather than app-based (similar to an argument Google co-founder Sergey Brin made last week).

Carr extended on that question, asking if maybe the iPad itself would just be a device where you consume content on the web rather than through apps?Hippeau says that’s up to Apple. Clearly they want to push people towards apps, behind their wall, he believes. The problem with this is that Apple doesn’t give back nearly as much data as having your own website would, Hippeau says. He thinks Apple will have to learn that media organizations live  off of this data. “They’ll have to open it up more,” he says.

Pearlstine agrees, saying that the key for traditional publishers is their lists of subscribers. More importantly, they have their payment information. With iPad apps, Apple has that information, and that will be a problem for a lot of media companies. “There will be other providers that won’t do it the Apple way,” he says. That, again, is implying that while Apple may have jump-started the industry, if they don’t open up a bit more, a competitor will beat them.

Of course, that hasn’t happened with the iPhone yet. But Android is charging fast.

Conway believes that Apple has a good lead for now though thanks to its “fantastic user interface.” He sees publishers flocking to it just like the music business did to the iPod/iTunes combo. “It’s a better model than free,” he says.

23 May, 2010

Unveiled: The TechCrunch Disrupt Cup

Posted by: EDDY YANSEN In: Internet Marketing

The countdown to the official launch of TechCrunch Disrupt in New York is down to the last several hours. Things kick off Monday morning at 9 am EST with Charlie Rose and John Doerr, and we run from there for three days.

Half of the event is a startup launch battlefield where 22 new companies and products will show their stuff to the world for the first time on stage. Startups are eliminated over three rounds until we have a “final four” for best of show. Eventually an overall winner will be chosen.

The winner receives a cash prize of $50,000, although that has paled in importance to the massive press and user awareness that the companies will get from their time at Disrupt.

But we’ve also decided to add another award into the mix – The TechCrunch Disrupt Cup. This is a 16 inch tall sterling silver cup trophy weighing in at nearly six pounds – more than five pounds of pure silver. It holds 15 pints of your favorite beverage.

Like the Stanley Cup in hockey, this is an award that the winner will only be able to keep until someone else wins it. In our case, for 3-4 months until the next TechCrunch Disrupt (which will be in September 2010 in San Francisco). Winner’s names will be engraved onto the trophy and it will be handed down from winner to winner over the coming years and, hopefully, decades. We will have replicas of the trophy made for the winners to keep forever as well.

There’s a fascinating history behind this trophy as well. It was created by the Gorham Manufacturing Company in 1920 and awarded in 1934 for a bowling championship.

After a very long search for the perfect Trophy Cup, we found it and bought it.

We’ve had the initial engraving removed by Jeffrey Herman, the founder and executive director of the Society of American Silversmiths. The Disrupt Cup will be re-engraved with the TechCrunch Disrupt master logo next week. Until then, we’ve slapped a TechCrunch Disrupt sticker on it.

If you’ve been to our annual Crunchies event you know we like to give crazy awards away. We’re hoping the Disrupt Cup will be an exciting award for Disrupt startups to aim for. And for those winners, we hope that it serves as a good luck charm extraordinaire.

You’ll see lots of pictures of the Disrupt Cup over the next few days. Now you know the story behind the award.

20 May, 2010

Facebook Semakin Komersial !!!

Posted by: EDDY YANSEN In: Bisik - bisik

“Just wait in CNN, that people is leaving facebook now !!!”, begitulah tulisan dalam salah satu facebook developer yang baru saa di post hari ini.

Kita semua tahu, facebook kini telah menjadi raja, namun di tengah status posisinya yang kian tinggi, facebook masih belum memaksimalkan potensi profitnya, sehingga berulang kali facebook merombak dan merombak privacy policynya yang sudah berkali kali menjadi wacana para penggunanya.

Kali ini, facebook mengeluarkan sebuah pengumuman yang menyedihkan, no more custom landing page for fanspage below 10.000 fans !

Artinya kita hanya mendapatkan 2 pilihan, wall or info, itu saja …

Hal ini membuat begitu banyak developer yg sebelumnya membuat aplikasi facebook jatuh kecewa !

apa lagi yang bisa diperbuat ? kita tinggal menunggu aja facebook mulai menjual short URL yang dimiliki.

Dan akhirnya facebook akan menjadi 100% commercial, saya pikir saatnya beberapa developer mulai berpikir untuk menciptakan layanan FREE yang semakin baik daripada facebook, lihat saja kesuksesan Google, keep it simple, never terlalu bersemangat go commercial, seperti contohnya Yahoo! yes they fail !

19 May, 2010

Online Store di Facebook, diramaikan oleh Payvment

Posted by: EDDY YANSEN In: Bisik - bisik

Sejak didirikan pada bulan November 2009, Payvment telah mendapatkan dana segar sebesar 1,5 juta USD, atau setara 14 Miliar rupiah. Selain gratis, saat ini diklaim telah lebih dari 200.000 pengguna facebook yang menggunakan layanan ini.

Registrasi yang mudah,

Sang inventor, Christian Taylor, mengungkapkan untuk jangka pendek Payvment akan tetap Free untuk banyak orang, sistem kerja 1 Orang 1 Aplikasi dirasakan masih cukup kompleks.

Dimana pada prinsipnya ini adalah sebuah aplikasi online store yang terbuka untuk semua platform, hanya saat di kesempatan ini disempurnakan di dalam facebook.

Mengapa tidak mencoba melirik Biind.com saja ?

Ini bisa jadi sebuah milestone penting di dunia televisi, karena kerjasama Sony - Intel dan Google telah menghadirkan produk televisi terbaru yang dinamai “Smart TV”.

Mei 19 - 20 di Google I/O akan menjadi moment peluncuran web-TV ini. Di dalam konferensi developer Google ini pula, Google berencana untuk mengundang sebanyak - banyaknya developer untuk memulai mengembangkan platform android untuk TV - buatan Sony tersebut.

Tidak hanya sampai disana, CEO Intel juga mengutarakan tekad perusahaannya untuk menghasilkan prosesor kecil  berkecepatan tinggi untuk mendukung platform web TV ini.

13 May, 2010

Keamanan di Facebook ditingkatkan

Posted by: EDDY YANSEN In: Internet Marketing

Seiring berkembangnya tingkat phissing dan hacking di account facebook, bahkan hal ini menimpa member - member facebook internal sendiri. Facebook merespon hal tersebut dengan serius, setelah sebelumnya menggandeng Re-captcha, akhirnya facebook sedikit meniru gaya Gmail dalam melindungi pelanggannya.

Dengan mencatat seluruh common devices yang digunakan oleh pengguna, misalnya anda umumnya login facebook di Blackberry, Home PC, dan Office PC, semuanya akan dicatat.

Sehingga saat ada yang berusaha login dengan account anda, pada PC yang tidak biasanya digunakan, akan dilakukan double layer dan proteksi password berulang.

Hal ini dirasakan cukup bermanfaat dan patut kita tiru dalam penerapan security web - web Indonesia.

10 May, 2010

Facebook Location - Confirmed

Posted by: EDDY YANSEN In: Internet Marketing

Facebook yang sempat menunda keberangkatan sistem geo-locationnya, tampaknya sudah siap diluncurkan di http://touch.facebook.com/.

There are currently no plans to add marketing partners to this product. We may consider working with marketers to enhance the experience in the future, but have no plans to do so at launch,” a Facebook spokesperson tells us in response to our story. You’ll notice two key words in there, “product” and “launch.” So Facebook is acknowledging the “product” that we found. And you have to believe they wouldn’t bring up a “launch” or know details about it if it weren’t happening soon.

A long time ago, I had to make a really tough choice: invest in an MBA from New York University, or make do with my bachelors. I was newly married, had a child on the way, and didn’t have much in savings. The degree would set me back tens of thousands of dollars and take years to complete—especially if I did it part time. And I couldn’t imagine doing anything but programming computers for a living.  So why learn finance, marketing, and operations management, I wondered? Well, I decided to enroll because my understanding of the business world lacked depth, and I harbored a deep-rooted desire to get the best education possible. My wife and I moved into a small one-bedroom apartment in North Bergen, NJ, and we made do with what we had.

For a couple of years after getting my degree, I wondered whether I had made the right choice. Even though I scored a great job at CS First Boston in its IT department, I was just writing code and designing systems. Yes, I started to enjoy reading BusinessWeek and the Wall Street Journal; but had the financial sacrifice and time away from my family been worth it? It didn’t seem to have been.

Over time, I started rising through the ranks in IT. I went from being a programmer to becoming a project leader and then a vice president. I found that I could communicate effectively with user departments and my bosses; I could deliver projects on time; I knew how to manage and motivate employees; and I had the confidence to present business proposals to managing directors and board members. I was even able to help persuade IBM to make a $20 million investment in the technology that my team had developed. We spun off a startup called Seer Technologies, and I became chief technology officer. And that’s when my education really began to pay big dividends.

In the startup world, it’s simply survival of the fittest. You have to involve yourself with almost every aspect of the business—and use all skills. I would find myself having to develop and manage budgets; help market and sell; hire; assist in setting corporate strategy; and review legal contracts. As well, I still had to develop technology and deal with all the uncertainties and failures that come with a startup.

My MBA classes seemed to fit our business needs like the pieces of a jigsaw puzzle. Even obscure topics like corporate finance came in handy, in IPO discussions with investment bankers and later, in raising capital for my own company.

So I have no doubt that my MBA was the best investment I’ve ever made, and my education helped me achieve success.  Which leads me to the reason for this post: a Twitter debate with Guy Kawasaki, Managing Director at Garage Technology Ventures. Kawasaki argues that MBAs are not needed in the startup world; in fact these provide negative value. He insisted that I was “in denial” when I challenged a piece he had written in Forbes several years ago:

What is the value of an MBA these days for young college graduates who want to start their own company?
Probably about a negative $250,000. (I have an MBA, and I was once a young college graduate.) I don’t think an MBA matters very much for starting a company. A much better educational background is an engineering degree. You can always hire MBAs, but if you don’t have the ability to conceptualize and deliver a product, you’ve got nothing.

In email exchanges, Kawasaki explained that his issue with MBAs is that they are “taught that the hard part is the analysis and coming up with the insightful solution”. In other words: implementation is easy and analysis is hard. “But this is the opposite of what happens in startups. Implementation is everything in a startup.” Kawasaki believes that MBAs aren’t a good fit for startups, and engineering graduates are.

I agree that engineering degrees are important. They provide a level of technical depth and analytical capability that is invaluable in the tech-startup world. But not everyone needs to be an engineer. You need smart people coming up with creative marketing campaigns; managing finances; and selling your products. And the CEOs and CTOs need to master all domains.

In my experience, the most successful entrepreneurs have been those with a strong technical background who have been through some sort of “finishing school”. (I am not talking about college dropouts such as Bill Gates and Steve Jobs—I consider them to be outliers). Engineering degrees can be very technical and can actually narrow one’s horizons. To innovate, you need to understand customers and markets. To build a successful product—one that actually sells and makes an impact, you need to understand distribution and finance. So even in the lower echelons of technology, a broader educational background is a plus.

Is the MBA the best degree for engineers? Maybe not. Programs such as the one I teach at Duke may be a better fit. The Duke Masters of Engineering Management program is a one-year program that teaches students marketing, finance, intellectual property and business law, and management. It’s like a mini-MBA. Engineers don’t need to learn how to price an option with the Black–Scholes Model, for example. They certainly don’t need to learn how to create new types of financial products. There are also many other degrees that can provide the needed balance to engineers. These don’t have to be tech or management oriented; even an education in diverse fields such as psychology can be a plus: anything that broadens your horizons and teaches you how to come up with “insightful solutions”. The point is that education is the best investment that one can make. Unlike stocks and bonds, education never loses value; and when you add experience, it gains even more value.

Editor’s note: Guest writer Vivek Wadhwa is an entrepreneur turned academic. He is a Visiting Scholar at UC-Berkeley, Senior Research Associate at Harvard Law School and Director of Research at the Center for Entrepreneurship and Research Commercialization at Duke University. Follow him on Twitter at @vwadhwa

Dari pengalaman presentasi tim CITYWEB ke berbagai perusahaan di Indonesia, kami menemukan bahwa 9 dari 10 orang tidak memahami “Digital Economic” dan terlebih bagaimana mengaplikasikannya.

Kini anda tidak perlu bingung lagi, lewat pendekatan pembelajaran bersertifikat Search Engine Academy, CITYWEB menghadirkan pelatihan online dan workshop langsung.

Dengan harga sekitar 147 USD per tahun, anda bisa mendapatkan begitu banyak ilmu, dan harga akan terus turun ( menjadi lebih murah lagi ).

Bersiaplah untuk kehadiran SEO School pertama di Indonesia.

05 May, 2010

Scribd siap menggantikan Flash dengan HTML5

Posted by: EDDY YANSEN In: Bisik - bisik

Scribd, salah satu online document sharing site terbesar, sepakat untuk mengganti semua dokumen player berbentuk flash playernya ke HTML 5 basic platform.

Co-Founder, Jared Friedman , mengatakan mereka telah membuang semua penelitian selama 3 tahun terakhir mengenai flash, dan bertaruh di HTML 5, karena mereka percaya HTML 5 akan jauh lebih baik dalam memberikan pengalaman baca yang luar biasa.

Scribd akan memulai dengan 200,000 dokumen pertamanya, apabila berjalan baik, maka mereka siap melakukan konversi jutaan dokumen online lainnya.

HTML5 telah membuat paradigma membaca di internet seperti membaca di dalam kotak hilang. Karena metode lama flash player telah digantikan.

 

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